An Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program ... der marktorientierten Unternehmensführung)
Nicolas Zacharias
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
سال:
2011
اشاعت:
2011
ناشر کتب:
Gabler Verlag
زبان:
english
صفحات:
97
ISBN 10:
3834933384
ISBN 13:
9783834933386
فائل:
PDF, 3.09 MB
IPFS:
,
english, 2011
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